| Case Study |

Creating a Brandmark:

Three Explorations

The branding project you are about to explore includes the development of three potential brand marks for OSNF. The importance of a strong and recognizable brand cannot be understated, especially in the educational sector. It not only helps in establishing a distinct identity but also in building trust and credibility among parents and students.

The process of logo creation and branding involves several critical steps, including research, conceptualization, design, and refinement. Understanding the client's needs, target audience, and the message they want to convey is crucial before embarking on the design journey.

For OSNF, the branding needed to resonate with both parents and students, conveying a sense of trust, innovation, and commitment to education. The logo, an integral part of the brand identity, should be visually appealing, memorable, and reflective of OSNF's mission and values.

In this presentation, three distinct brand marks will be showcased, each with its unique approach to encapsulating the essence of OSNF. The designs will incorporate elements that are synonymous with education, innovation, and progress, aligning with the 'Old School New Future' ethos. Each logo has been meticulously crafted, keeping in mind the principles of modern design, while ensuring versatility across various platforms and mediums.

The goal is to create a brand identity that not only stands out but also establishes a strong foundation for OSNF to build its reputation and grow its presence in the community.

|Case Study|

The BeltLine: Where Atlanta Comes Together

The Atlanta Beltline is a transformational project that involves the redevelopment of a former railway corridor that encircles the core of Atlanta, Georgia. Currently under various stages of development, it promises to be a vital hub for the communities it touches, including the Virginia Highland neighborhood. This project aimed to create not only a map detailing essential information about the Virginia Highland neighborhood but also an interactive activity designed to engage visitors or potential residents of the area.

The map included in the bundle highlights key landmarks in the Virginia Highland neighborhood, providing visitors with a comprehensive overview of what the area has to offer. It incorporates informational design elements, such as color-coding and icons, to make it easy for users to identify different types of landmarks, such as parks, restaurants, and cultural attractions. Additionally, the map also features information about public transportation options, walking and biking paths, and other essential community services.

The interactive activity included in the bundle encourages visitors to explore the neighborhood and share their experiences on social media. It could involve a scavenger hunt, where participants are tasked with finding specific landmarks or items in the area and then posting photos or comments on social media using a designated hashtag. This not only promotes engagement and exploration of the neighborhood but also generates user-generated content that can be shared and promoted on various platforms.

By familiarizing visitors with the Virginia Highland neighborhood and encouraging them to actively engage with the community, this project aims to contribute to the ongoing development and revitalization efforts associated with the Atlanta Beltline. Through thoughtful informational design and a fun, engaging interactive activity, it showcases the best that Virginia Highland has to offer while promoting community engagement and outreach through graphic design.

|Creative Services|

Georgia State University: Student Engagement & Programs

The Multicultural Center and Counseling & Testing, collaborated to bring about this event. Let's Talk About Sex was meant to be a three-day safe-space seminar to discuss sexual health, best practices, and consent within Queer and LGBTQIQA+ communities.

Given the seriousness and sensitivity of the subject, the design used to advertise the event would have to reflect that. Following university guidelines and direction of the departments, I designed a piece focused on the name of the seminar and supplemented the message with understated imagery. To make it more eye-catching, I used bold colors and type, while still keeping the design respectful. The departments requested print, digital and social media to best promote the event.

|Case Study|

Leveraging POP Icons:

The Emperor’s New Groove

When working on collaboration campaigns with brands and pop icons, it is essential to understand the symbolism attached to the pop icon. It is important to identify the immediate association the target audience will make and how effectively this will entice them to purchase the product with which we are collaborating. In this case, we are tapping into nostalgia by associating Kronk from 'The Emperor’s New Groove' with body care products from LUSH. Many people remember Kronk for his 'himbo' personality, which evokes a certain fondness. By leveraging this fondness, we can entice customers to purchase items and seek out touchpoints to support their favorite characters, like Kronk.

The packaging not only reflects the quality and ethos of the LUSH brand but also incorporate elements of 'The Emperor’s New Groove' and the character, Kronk. The design is visually appealing, engaging, and instantly recognizable to fans of the movie.

The packaging incorporates illustrations or graphics of Kronk in a humorous and quirky situation that aligns with his character in the movie. The color palette is vibrant and reflective of the movie’s aesthetic while aligning with the LUSH brand's existing visual identity.

These details extend to promotional materials, both online and offline, ensuring a cohesive and impactful campaign. This include social media graphics, posters, point-of-sale displays, and online advertisements.

Ultimately, the goal was to create a packaging and design strategy that leverages the nostalgia and fondness associated with Kronk while aligning with the LUSH brand’s identity, thereby encouraging customers to purchase the products and engage with the campaign.